5 key business drivers for success in ecommerce with a trusted Salesforce Consulting Partner

A product sales company is built on 2 core objectives – Acquiring new customers and retaining existing customers.  And retailers across the world understand that retaining existing customers is the single most important criteria for growth and success. They need customers to keep coming back for more.

One of the primary goals of eCommerce businesses is to better understand their customers and deliver an engaging buying experience that compels them to come back for more. Customers are demanding and rightly so, with so many options available in the online marketplace, and as they reveal more and more about themselves, they also expect a more personalized buying experience in return.  When your customers trust your business and have an exceptional buying experience, it makes it easier to achieve that second objective of retaining existing customers through a bouquet of upselling and cross-selling.

Cloud is the new normal

Retailers, big or small, are today rapidly deploying cloud-based commerce storefronts to transform the way they sell, enabling them to close the innovation gap, and deliver on demanding consumer expectations. Retailers today, have accepted as a norm that Cloud is the way forward. However, with many cloud-based options available in the marketplace, the cloud commerce landscape can be difficult to navigate. This is where the role of a Salesforce Consulting Partner becomes important.

Say hello to Salesforce Commerce Cloud

Salesforce Commerce Cloud is a unified, agile commerce platform developed on the world’s #1 CRM. With a plethora of eCommerce-ready tools and features, Salesforce Commerce Cloud will empower you to deliver rich, personalised and engaging shopping experiences to your customers and enable you to leapfrog your competition.

Commerce Cloud is designed to engage your customers in a whole new way.  By creating a unified online and offline intelligence-driven commerce experience with a mobile-first approach. Engage with customers with a plethora of tools and features and foster one to one in-store journeys to enable customers to make purchase decisions based on context of the moment. Commerce Cloud personalises all aspects of the buying experience. Customers can buy anywhere, receive anywhere, and get serviced anywhere. With Commerce Cloud retailers can deliver amazing journeys through commerce, marketing, and service. Deliver commerce experiences that customers love. Here’s a look at the key drivers for success in eCommerce.

5 Key business drivers for deploying your store on the cloud:

Growth

Growth is the primary goal for retailers. Retailers and Brands need an infrastructure that can handle high traffic, surges in transaction volumes, virtually endless product catalogues, and flash sales. The scalability needs of that infrastructure should be such that it can serve the needs of the business 5 years into the future.  As business grows, your commerce platform needs to keep up. Commerce Cloud offers the power and flexibility that new-age adopters need to fast track growth in today’s extremely competitive landscape.

Branded Innovation

Consumers today engage in comparison shopping. They don’t just shop just for the assortment. They shop for an experience. They compare top eCommerce stores for a compelling and engaging experience. To meet buyer expectations, retailers and brands must bring to market unique, compelling, brand experiences. Successful brands are continuously evolving to stay ahead of the competition. While deploying unique online shopping experiences, these retail entrepreneurs require a cloud platform that embraces innovation.

Time to Market

With each delay in the launch of a new online store, there comes a potential loss in revenue and customer satisfaction. In today’s business context, where Go Digital is the first choice, retailers and brands simply don’t have time to lose. Ecommerce engages a borderless world and presents tremendous opportunities to retailers and brands that go far beyond traditional borders. Commerce Cloud is a solution that can accelerate time to market across all channels on a unified platform and deliver success.

Site Speed

Speed is critical to providing a great shopping experience, especially when one is mobile. Consumers use smartphones more than ever, but if content doesn’t load quickly, they will bounce. Moreover, search engines factor content load speed into their ranking, Consequently, slow content loading may jeopardize potential sales. Commerce Cloud, by virtue of being built on the world’s no1 CRM platform, is a top-tier enterprise architecture grade platform that delivers content at the pace at which consumers expect.

Unified Shopping Experiences

Shoppers expect an engaging shopping experience across the entire journey, including marketing, commerce, and service. As shoppers engage with brands in many different ways, and in many cases, the technology supporting multiple sales channels operate independently. Consequently, leading to multiple sources of information and disconnected data. Salesforce Commerce Cloud delivers a shared view of customers, orders, products, and behaviour to provide a single unified view of the customer.

Commerce Cloud delivers a full-service feature stack to retailers to send their business into overdrive.  

Image Source- Salesforce.org

About Author

Indranil Chakraborty

Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.