6 Exclusive Reasons Why Salesforce Instant Hit Among Enterprises

Cloud computing has been around for almost two decades and despite its advantages like business efficiency, cost-benefit, and enhanced productivity, a significant portion of the business community continues to operate without it. According to a report published by Dell, companies that invest in cloud technology, mobile first apps, big data, and security reap up to 53% faster revenue growth than their competition. As is evident, an increasing number of businesses are acknowledging the benefits of adopting cloud-computing technology. Salesforce Consultants around the world today are empowering organizations to run more efficiently and they are able to serve their customers better, and significantly improve their top line.

As the planet’s economy explodes with digital data, it is becoming more and more challenging for individuals and businesses to keep all of their vital information, records, programs, processes and systems up and running on in-house servers. The costs are too high. Not only of the tech infrastructure but also of maintenance and support.

With a humble beginning as a Software As A Service (SaaS) Company, Salesforce today is the world’s pioneer in Cloud Computing Technology. So why is Salesforce the World’s preferred platform for on-the-cloud apps for businesses. It’s because it brings sustainability, user-friendliness and flexibility as a fraction of the cost to users and compels businesses to adopt this new way of doing business.

One of the key reasons why Salesforce is so successful is that offers a mechanism to convert a business process or a new idea into an app in the fastest possible way. Instead of spending tons of money, time and resources on infrastructure, you can focus on building and deploying apps that mirror your ideas and processes.  New apps can be deployed in a matter of days, something that was unthinkable a decade ago.

Let’s look at the top 6 reasons why Enterprises are embracing Salesforce to drive productivity and growth:

Cross-functional insights and reporting.

Data is at the heart of a digital economy today and it’s available from a number of resources: social media, analytics, business apps and Data Archives. For it to be useful however, it needs to be cleaned up, sorted, analysed, and made actionable for stakeholder teams, who have a unified view of the customer and all the customer’s information.

Nowadays most businesses use social media and rely on interaction metrics from those platforms. Google Analytics is another important tool many businesses use to monitor their traffic and engagement levels. However, this data alone does not translate into business intelligence.  You need a robust CRM solution that can consolidate all this data and present a holistic view of your customers’ needs. You can use your CRM platform to aggregate, organize, and customize data suited to unique needs of every concerned department. Business owners can empower their users to adopt a customer centric approach, enabling them to make decisions keeping them front and center.

Image Source – Salesforce.com

Actionable dashboards.

Traditional solutions require using spreadsheets or disparate systems to manage customer relationships and typically require manual handling of data. This makes figuring out what’s important a challenge, and does not provide an overview with historical context. They don’t provide a full picture of a customer relationship to derive relevant insights. Salesforce does most of this for you. Once you’ve invested in the platform, you can take advantage of another benefit of the World’s most popular CRM platform, the dashboard. You can set up a personalised dashboard for every user to help translate insight into action.

Effortless collaboration.

Salesforce keeps a record of conversations, interactions, notes, and contacts— all key components to creating customer-centric experiences. With this up to date information, users can easily access updated records from anywhere. Salesforce has built-in collaboration tools that allow multiple users to work on one file simultaneously or follow the progress of a document, allowing shorter response times to customer requests.

All your authorised CRM users can work together through this shared record. All stakeholder teams across departments teams work together seamlessly without having to worry about siloed information.

Salesforce’s collaboration platform Slack lets teams communicate and collaborate effortlessly in real time. Conversations come together, information can be accessed easily, collaboration is effortless, and all your favourite apps are at one place.

With Slack:

• Users can effortlessly share what they are working on and get organization wide visibility on what’s going on.
• Users can join public or private channels, and get access to latest topics and solve problems collaboratively.
• Teams can collaborate on an account or opportunity, using information that's easily accessible and updatable right from within Slack.
• Businesses can get insights and reminders to augment productivity of sales teams.

Apart from being an incredible way for people to collaborate, irrespective of location, Slack offers a unique and distinct competitive edge for sales teams.

Process Optimization.

Salesforce offers effortless automation of repetitive tasks and standard workflows and processes.

• Shorten the time it takes to nurture leads with drip campaigns
• Consistent, customer-centric interactions across concerned departments and prompt customer service through personalized automated communication.
• Tagging leads using custom parameters that can be either manually set or with built-in AI, so teams can better prioritize which qualified leads can convert to customers

Marketing can spend time creating audience centric campaigns designed for optimal effectiveness using analytics. Sales can focus on optimizing their strategy for pushing products or services, commerce can focus on creating personalised purchase experiences to drive growth, Customer Service personnel can focus on resolving customer issues with personalised attention. Eventually, all translates to an organization working efficiently like a well-oiled machine to better serve its customer.

Leveraged Artificial Intelligence (AI)

The coolest feature of Salesforce is AI which has proved to be incredibly beneficial in improving automated workflows, processes, discovering insights and to make predictions. Having a powerful platform is one thing but the power to derive insight from data to drive decision making is what makes Salesforce a uniquely beneficial proposition for enterprises.

Einstein Discovery is one such feature in Salesforce which comprises of powerful AI and machine learning algorithms which analyse and learn the workflows and habits of customers. Additionally, it uses data science to offer predictions and qualify leads to provide customer centric recommendations.

Limitless Customization

Yes, Salesforce has literally endless customizability, which makes it the most loved CRM platform. You can make easy customizations using:

• Point-and-Click Features
• AppExchange for creating mobile-ready apps that are ready to talk to each other
• Salesforce developer tools to build custom apps

Salesforce allows you complete flexibility to digitize your strategy and workflows in complete alignment with your business goals.

Takeaway

If you want to know more about how Salesforce can send your organization’s productivity into overdrive and drive profits, contact us today. As your preferred Salesforce Consulting Partner, Girikon will empower your teams to make the most of your investment and fast track growth.

About Author

Indranil Chakraborty

Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.