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Stay ahead in the game with a unified, agile commerce platform developed on the world’s #1 CRM.
Commerce Cloud lets you start selling online, FAST! Merchandisers have access to literally hundreds of out-of-the-box features, drag and drop features, and commerce portals. Salesforce CMS allows you to effortlessly create and deliver rich, customer-centric content-rich experiences. And they can leverage Einstein intelligence to augment average order value and customer engagement and deliver a one-touch, seamless, device-friendly checkout.
Salesforce Order Management empowers customers with self-service capabilities like chat. It enables customer service personnel to engage with customers to automate the order process, managing workflows with a shared shopper profile and inventory data. It allows you to effortlessly manage order modifications, cancellations or returns.
And everything is connected to Customer360 data. Allowing you to build integrated commerce channels with all the functionality that customers expect like a personalised 2 click re-ordering experience. Business managers can set up account-based rules like contract pricing, custom catalogs and approval workflows.
Salesforce B2C Commerce Benefits:
SHOPPER EXPERIENCE
Optimise the sales funnel.
Trim abandoned carts with proven best practices, optimised checkout processes, and accelerated payments.
Go mobile.
Master mobile commerce with a complete suite of mobile-first functionality, with customised responsive designs, data-driven mobile user experience and one-touch payment.
Leverage social.
Extend the reach of your catalog by merging commerce with social channels.
Empower customer service teams.
Enable service agents to fast track over-the-phone orders and check out on behalf of customers.
Extend digital commerce into the store.
Enable mobile access to digital inventory that store managers can offer to sell and ship in real time, anywhere in the store with Commerce Cloud Endless Aisle feature.
Manage the complete order lifecycle.
Bridge the sales and service experience with complete Order Management.
Make ordering and payments easier.
Simplify 3rd party gateway integrations quickly and easily for a better shopper experience.
MARKETING AND MERCHANDISING
Build commerce experiences quickly.
Design, schedule, and publish product pages with Page Designer. User friendly drag-and-drop interface with powerful reusable components allows you to easily build pages with clicks — not code.
Launch campaigns faster.
Create and launch campaigns and promotions based on consumer behaviour, channel, and location without any technical support.
Personalise merchandising.
Attract shoppers, build loyalty, and improve conversion with merchandising rules and AI-powered recommendations.
Unify products, pricing, and catalogs.
Simplify retailing with a unified view of products and pricing across multiple sites, languages, and currencies.
Help shoppers find what they want.
Optimise shopper search and boost conversions with custom rules that adjust for search intent and product profitability.
Boost organic traffic.
Improve page rank and boost visitor traffic with SEO optimised pages.
ARTIFICIAL INTELLIGENCE
Personalise recommendations.
Deliver personalised shopping experiences with Einstein Product Recommendations.
Use customer insights to drive sales.
Understand purchasing behaviour and optimise your product bundles and deals with Einstein Commerce Insights, an AI-driven analysis dashboard.
Deliver a uniform experience.
Use customer data to drive personalisation across channels with Einstein Recommendations API.
Boost conversions with intelligent search results.
Einstein Predictive Sort automatically customises category pages and search results for each shopper to boost conversions.
Improve searches with “type ahead” guidance.
Trim down on abandoned searches with Einstein Search Recommendations, which gives type-ahead suggestions personalised to every shopper.
INNOVATION
Connect to the power of Salesforce.
Deliver a unified customer journey across all core functions. The Salesforce Platform connects Commerce Cloud with sales, service, marketing, and more.
Embrace API-first commerce.
Build and extend shopping experiences using the Open Commerce APIs, which offer core B2C ecommerce functionality for developers and third-party apps.
Extend, customise, and innovate your sites.
Enhance the shopping experience with the extensive library of prebuilt, certified integrations, including payment accelerators, ratings and reviews, and loyalty programs.
Code with developer-friendly tools.
Fast track innovation by responding to business requests with a development environment that provides industry-standard, JavaScript-based tools.
Bring commerce to any industry fast.
Accelerate your time-to-market with industry-specific solutions and pre-built apps prebuilt.
SCALABILITY
Go global in record time.
Minimise the risk, cost, and complexity, logistical as well as technical, of entering new markets with a secure, borderless infrastructure.
Localise
Quickly customise sites to localise commerce for customs, cultures, currencies, and languages
Execute global content strategies.
Build engaging digital commerce experiences with targeted content, offers, and products.
Manage multiple sites and regions easily.
Manage all your B2C eCommerce properties from a single, unified platform.
Salesforce B2B Commerce Benefits:
BOOST ONLINE REVENUE
Offer simple, self-service online buying.
Empower your customers with the real-life shopping experience they enjoy on a digital platform, anytime, anywhere.
Simplify B2B eCommerce.
Simplify eCommerce with B2B specific features, including quick reorders, user hierarchy, contract pricing, custom catalogs, and more.
Optimise daily B2B functions.
Stack up retail store inventory, and facilitate online ordering of products for your wholesalers and partners.
Empower your sales teams.
Eliminate manual tasks and give your sales teams access to real-time customer data giving them the insight they need to develop winning strategies.
Enable your channel partners.
Facilitate partner growth by deploying branded ecommerce stores and portals that you can design and deploy fast.
Get to market faster.
Get access to the ever-growing B2B eCommerce market by deploying in weeks.
ENGAGE MORE CUSTOMERS
Connect customer data with the #1 CRM.
Create a single, 360-degree view of customer activity across sales, service, and commerce using the native power of the Salesforce platform.
Be there every step of the way.
Stay connected and respond to customer needs across all touchpoints, in real-time.
Make B2B eCommerce personal.
Personalise buying recommendations tailored for each customer in real-time with Einstein.
Keep customers coming back.
Deliver guided buying experiences that are fast, efficient, and personal to build customer loyalty and ensure repeat business.
SCALE YOUR BUSINESS
Hit the market faster.
Launch in record time and fast-track sales with the fastest B2B eCommerce implementation on the market.
Reduce costs and reallocate resources.
Empower your buyers with self-service tools and guided experiences, and free up time and resources to focus on growth opportunities.
Innovate more quickly.
Create new business models on demand and adapt fast to changing markets and customer needs.
Update regularly.
Get updates every year to facilitate continuous innovation in your B2B eCommerce strategy.
TAILOR TO INDUSTRIES
Support manufacturers as they go digital.
Streamline ordering, implement account-based pricing based on custom rules and split order shipments.
Modernise consumer goods purchasing.
Stock inventory in retail stores and deliver smart digital experiences with contract pricing and custom catalogs.
Transform B2B2C experiences.
Transform the entire value chain from manufacturing to distribution to the end customer with a seamless, personalised digital experience.
Excited to know more about how Salesforce Commerce Cloud can augment your current product sales? Connect with a Salesforce Consultant today.
About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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