Website Redesign & Blog Migration to HubSpot for a Media Platform

  • February 21, 2025
  • Girikon
The Background

The client is an online platform focused on covering news, regarding government operations, policies, and technologies. Through its show, podcast, and web content, the platform provides a space for leaders and experts to share their thoughts on the challenges and accomplishments of government agencies and discuss solutions to key social issues.

The Challenges and Requirements

The client turned to Girikon, a HubSpot consultancy firm, for assistance in migrating their website from WordPress to HubSpot. Their goal was to improve the website’s design and functionality while preserving their existing blog content.

  • Platform Migration: The shift from WordPress to HubSpot needed to be seamless, ensuring no negative impact on SEO performance and no loss of blog data.
  • Customisation: The client required all adjustments to the design and layout to align with their branding and content structure.
  • Theme Selection: The project had budget constraints, requiring the use of a free HubSpot Marketplace theme with necessary modifications.
  • Feature Enhancements: The client needed custom modules for blog display, social media integration, and category-based blog filtering.
Products Used
  • HubSpot CMS Hub Professional
  • HubSpot Marketing Hub Professional
Approach and Key Features

Theme Selection & Customisation: Girikon helped the client choose a free Marketplace theme from the HubSpot ecosystem and customise it extensively to align with the client’s brand identity. We also revamped the home page, inner pages, blog page, and blog detail pages to meet client’s requirements.

WordPress to HubSpot Migration: We exported the WordPress blog using XML files, then imported them into HubSpot, ensuring all blog posts were transferred. Post importing, we made some manual adjustments to preserve the original structure, formatting, and design.

Manual Content Addition & Page Customisation: As the website had a limited number of pages, we manually added the content to ensure precision. We applied custom formatting and styling for improved readability and aesthetics.

Custom Module Development:  Girikon also developed custom modules to enhance the website’s functionality, including:

  • Category-Specific Blog Display: A custom module was created to showcase blogs from specific categories on the homepage’s right-hand side.
  • Scrolling Blog Categories: Girikon integrated a Marketplace app that displays blog categories in a dynamic, scrolling format.
  • Social Media Integration: We designed a custom social media module that enabled their marketing team to share blog content easily.

The Result

The client was thrilled with the redesigned website, as it provided a sleek, fresh and modern look that instantly enhanced user engagement and overall satisfaction. Besides, the seamless migration of all blog content from WordPress to HubSpot was completed without any issues, such as data loss or formatting errors. The new site also introduced handy features such as category-based blog filtering, social media sharing, and smoother browsing experience. Thanks to HubSpot CMS Hub and Girikon’s expertise as a trusted HubSpot partner, the client could effortlessly manage and update content, simplifying the process and saving valuable time.

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