How Can University Administrators Benefit from Salesforce for Higher Education?

• March 7, 2022
• Indranil Chakraborty

Today learners, faculty and staff require more from their institutions than ever before. With Education Cloud, colleges and universities of all sizes can drive learner and institutional success from anywhere. recruitment and Admissions, student experience, advancement and operations teams can use one integrated platform to capture 360 degree views of every learner across the entire education journey. With Education Cloud institutions can benefit from the latest innovations across the Salesforce platform as well as purpose-built education products and solutions that you can customise and scale to meet evolving needs fast.

Creating a strong first impression with students is key. Salesforce Education Cloud supports each stage of the recruitment funnel from prospect to enrolment. Understand your pool of applicants with actionable Tableau dashboards, and perform targeted campaigns to engage prospective students on the channels they prefer. And with Admissions connect your staff can meaningfully engage with applicants and streamline application management all in a single view. Conversational chatbots and tailored communities help applicants get the right support at the right time. and for your staff, keep applicants on track with dynamic checklists. And easily review applications with an innovative endless scrolling reader.

Once students are admitted, onboarding is a critical step in driving their success. With student success hub students can get access to personalised success plans right from their phones. And can easily collaborate on tailored degree plans with their advisors. Empower advising teams with features like early alerts and flexible scheduling to support multiple students at scale all the way through graduation. And streamline student services with a one stop experience to help students get answers to their questions quickly from anywhere.

With Education Cloud your learner data transforms into valuable analytics helping to drive more meaningful alumni and corporate engagements that make an impact.

For administrative operations your marketing teams can deliver personalised communications that build lifelong relationships and trust with stakeholders, all powered by automated journeys in marketing cloud. And with accounting sub ledger, you can bridge the financial data in your CRM with finance, ensuring consistent financial insights across teams. with the right digital infrastructure your institution can transform at scale

Integration capabilities from Mulesoft, and enterprise analytics from tableau shape individual insights into actionable data that drives institutional success. And wherever your staff is working whether at home or campus employees can get help and collaborate from anywhere

Let’s explore Salesforce products for Higher Education and see what they can do for you.

THE EDUCATION DATA ARCHITECTURE (EDA)

Education Data Architecture (EDA). EDA is a community-driven data architecture that allows educational institutions to Innovate with Salesforce faster than ever. It is founded on a set of best practices designed to configure Salesforce for out of the box deployment for Higher Ed institutions. EDA empowers institutions of all sizes to become a connected community and drives dynamic, 1-to-1 engagement amongst all learning constituents – students, faculty and staff.

ADMISSIONS CONNECT

Admissions Connect is an out of the box solution within the Salesforce platform specifically designed for admissions teams to help them to engage with applicants and streamline the entire admissions process. Admissions Connect allows teams to spend less time on routine manual processes, and allows them more time building relationships.

STUDENT SUCCESS HUB

Student Success Hub, a software built of the Salesforce platform, delivers real-time insights, and provides faculty and staff with a set of collaborative tools to allow them to engage with students in a more personalized way. It frees up staff time so that they can spend more time fostering relationships with students. Student Success Hub empowers your staff and advisors with the latest innovations like the Education Data Architecture (EDA), Service Cloud, and Einstein AI and delivers a powerful and compelling device friendly digital experience for your students.

SALES CLOUD

Sales Cloud allows you to consolidate data on a single platform and drive engagement between students, faculty and staff across devices. With Sales Cloud, you can get everything you need at your fingertips, anywhere. Unify and automate processes on a single platform and drive productivity and efficiency.

SERVICE CLOUD

With Service Cloud, institutions and administrators can transform the way they service and support students. Service Cloud is designed to deliver unparalled service to boost satisfaction and loyalty by bringing together multiple touch points like multi-channel contact centers, self-service portals, and social media. Deliver prompt and effective service anywhere, anytime with Service Cloud.

MARKETING CLOUD

Marketing Cloud allows you to build one to one student journeys like never before. Create and launch multi-channel campaigns across traditional digital channels like mobile, email, social, and the web. Engage across marketing, recruiting, advancement, and student services on social media.

SALESFORCE EXPERIENCE CLOUD

Salesforce Experience Cloud delivers rich and powerful online portals. Its sets the bar for a whole new digital experience. With Experience Cloud every constituent touch point across the entire student journey is an opportunity to engage and build an amazing, seamless experience.

QUIP

Quip is a user-friendly, fully integrated, collaboration tool within Salesforce that comes with in-built word processing, spreadsheet and presentation functionality with integrated chat, checklists and project management capabilities. With Quip, teams can collaborate on documents and spreadsheets and maintain all of their information in one place without having to switch across multiple apps.

INTEGRATION CLOUD

Integration Cloud allows education administrators to easily map and manage multiple systems and data siloes for a complete, holistic view of their data, students, data and apps. Integration Cloud’s intuitive interface provides a single, unified administration console to manage an institution’s entire network of business systems easily with a drag-and-drop, graphical UI.

TABLEAU

Higher education is a highly data-driven sector. To get a holistic view of what is happening today and to prepare for path going forward, institutions need to combine high-level views of data with deeper insight for planning ahead. Tableau delivers amazing data visualizations to administrators, empowering them to make smarter and informed decisions, and drive success.

Education CRM from Salesforce.

Education CRM solutions from Salesforce. are empowering educational institutions to foster rewarding relationships with prospects, students, families, alumni, donors, and volunteers. Salesforce allows your institutions and its constituents to connect via multiple channels like social and mobile, anytime from anywhere. Education CRM solutions from Salesforce are designed to put students at the center of everything, and with the help of the right Salesforce Consulting Partner, it can deliver superior performance and accelerate success throughout the entire student journey across all its constituents.