Scale Your Business with Breeze Intelligence

Making data-driven decisions is crucial in today’s competitive world, but unreliable CRM data—like duplicates or missing details—can really slow businesses down. It’s hard to make confident decisions if you can’t trust what’s in your CRM. Breeze Intelligence offers a solution to these challenges. Seamlessly integrated with HubSpot’s suite of Hubs, including Marketing Hub, Sales Hub, Services Hub, Content Hub and Operations Hub, Breeze Intelligence transforms the way businesses leverage data with its robust dataset of over 200 million records, allowing organisations to clean, update, and unify their customer data so that they can make smarter and more informed decisions.

Enhanced Data Enrichment for Advanced CRM

A key feature of Breeze Intelligence is its ability to enrich existing CRM records, ensuring that every contact and company profile is accurate and comprehensive. Breeze Intelligence updates outdated properties such as Company Phone Number, Number of Employees, Web Technologies, and Revenue Range. Users can choose to enrich each record individually or enrich up to 100 records at a time using the Index view and List view. Note that HubSpot is working on extending this limit in the future. 

Streamlined Lead Capture with Form-Shortening

Long forms often discourage potential leads from filling out their details, leading to missed opportunities. Breeze Intelligence addresses this issue with its Form Shortening feature, enabling businesses to capture more leads while still gathering essential data. By reducing the number of fields on a form without sacrificing valuable information, this feature boosts conversion rates and maintains data quality. For instance, if a prospect fills out a form and HubSpot already has their first name, last name, and job title from their email address, the form will be shortened automatically. Inside your HubSpot CRM, all the necessary details will still be generated and captured.

Leveraging Buyer Intent for Smarter Engagement

One of the most powerful capabilities of Breeze Intelligence is its Buyer Intent functionality. This feature provides a detailed view of companies within your target market that are showing intent, even if they’re not already in your CRM. By identifying companies whose employees visit your website and what pages they visit, Breeze Intelligence reveals critical insights into your audience’s behaviour and interests. While the platform doesn’t provide prospecting emails, it enriches the data you already have, enabling more effective engagement with existing leads and customers.

For HubSpot customers, Breeze Intelligence offers a free version through its Companies tab. This feature provides valuable information about up to 20 companies that have visited your website in the past seven days. Using an advanced IP algorithm, this tool helps businesses spot opportunities that might otherwise be missed with traditional website tracking. Whether you're a small business or a large enterprise, this HubSpot feature gives you valuable insights to improve your marketing strategy.

In Conclusion

Breeze Intelligence offers a powerful solution to unlock growth by improving data quality, enriching CRM records, and streamlining lead capture. With features like Buyer Intent and Form Shortening, Breeze Intelligence empowers businesses to capture more leads and engage with potential prospects effectively. As a leading HubSpot Implementation Partner, Girikon helps businesses leverage HubSpot innovative tools such as Breeze Intelligence to drive growth, optimise operations, and achieve long-term success.

About Author

Natalie Thuy Ngan Nguyen

Natalie is a dedicated Marketing Analyst with a knack for writing engaging content, crafting visually appealing assets and designing intuitive user experiences. As a certified Salesforce Marketing Cloud Email Specialist and HubSpot Marketing Hub Specialist, she loves planning impactful marketing strategies, mapping seamless customer journeys and sending personalised communications. Natalie is passionate about harnessing technology and using the right tools to help companies foster meaningful and lasting connections with their stakeholders