Ability to raise
AU$10,000
almost immediately
Connecting donors
with beneficiaries
Campaign tracking
in real time
How Girikon used Salesforce to help children’s charity GIM Foundation widen its social impact.
“In a nutshell, Yiannis and the team helped us navigate the whole process and develop a solution that really fits with our unique giving options.”
Maheen Imam | Marketing Manager at GIM Foundation
Girikon assisted GIM Foundation integrate Salesforce across its fundraising platforms and website, giving the non-profit the tools to improve its service offering.
GIM Foundation’s mission to overcome poverty and injustice for vulnerable children is simple, but not straightforward.
GIM has multiple fundraising initiatives on the go at any one time, and the team is quick to establish new emergency appeals for areas affected by conflict or disaster. Recently its work has included countries such as Afghanistan, Pakistan and Palestine.
But its previous donation platform – an out-of-the-box solution – was not serving the foundation’s requirements.
The platform’s lack of data organisation and hierarchy made it challenging for GIM staff to have a single view of its constituents, or generate accurate reports to identify major donors. It also forced GIM’s small team to spend a lot of time manually entering data and generating tax invoices.
The need to upgrade its systems with Salesforce was clear, and that’s where Girikon stepped in.
Aiming for change
The non-profit, whose mission derives from Islamic teachings on social justice and caring for orphaned and vulnerable children, approached Girikon in late 2021.
“Most of our marketing used to be done on the ground, face-to-face,” says Maheen Imam, Marketing Manager at GIM. “But over the last few years, the organisation has realised it’s not sustainable to mostly rely on offline marketing.”
That realisation led to a process of digitisation, during which time GIM identified the need to switch systems.
“Previously, we used a separate, third-party platform for donations,” says Maheen. “But we couldn’t customise it and it didn’t suit our needs. So we spent six months conducting research into whether we could use another third-party platform to host our donation forms.”
“We had already begun using Salesforce as our CRM, but we hadn’t yet considered managing our campaigns through direct integration with Salesforce.”
In essence, GIM needed to integrate Salesforce across multiple donation pages and a separate website platform.
To accomplish this, GIM approached the Melbourne-based arm of Girikon, a global Salesforce implementation partner. The Girikon team was more than ready to provide a custom Salesforce solution that suited its unique needs.
“GIM came to us with a problem, and we gave it a technical solution. They didn’t want anything standard or out of the box,” says Yiannis Loupis, Managing Director at Girikon.
“We took a two-phase approach, using a hybrid-agile model.”
“In the requirements-gathering phase, we partnered very closely with GIM to understand what was needed and how we could structure its campaigns and appeals in Salesforce. This was a chance to do some thinking around how we would approach the problem, and develop a solution prior to starting any development.”
“For the development phase, we had bi-weekly sprints, frequently reviewing the solution with GIM. This allowed us to iterate quickly on all their feedback and ensure the solution was exactly what they needed.”
A helping hand
The partnership between Girikon and GIM remains strong, and Maheen has nothing but praise for Yiannis and his colleagues.
“We’re a dynamic organisation with unique giving options,” she says. “Girikon gave us confidence that they would develop a custom solution that would enable us to not only manage our relationship with constituents, but also handle our campaigns through Salesforce. It’s much more cost-effective than the previous third-party platform.”
“Yiannis and the team helped us navigate the whole process and develop a solution that fits our needs. As expected, there have been teething issues with website maintenance and integration, though not with Girikon’s implementation. But having the Girikon team on hand for support has been very helpful. They’re very responsive.”
Maheen goes so far as to say that the Girikon team feels like an extension upon GIM’s own staff.
“They’re hands-on and always ready to respond to any questions and dilemmas,” she says. “I admit my technical skills are quite limited, so it helped that the team was always very hands-on. Overall, the experience was great – I cannot fault the team.”
When a late-night issue arose after launch, the Girikon team was on hand and ready to respond straight away.
“We really appreciated that,” says Maheen.
Yiannis says that across all of Girikon’s projects, one thing remains constant: the personal touch.
“Most of our clients are small and nimble, and sometimes don’t have the technical ability to make those decisions,” he says. “So we try to take the ‘tech’ out of conversations and focus, without dumbing it down, on the core of what we’re trying to achieve – in this case, social impact.”
A worthwhile investment
For Maheen, the lasting lesson has been about how transformative the right upfront investment in change can be.
“We’ve spent quite a bit on Salesforce development in the past year, but we’ve already seen the benefits of it in terms of automating some of our work and improving organisational efficiencies. This means we can focus more on delivering impact for vulnerable children globally.”
One of those benefits is being able to respond quickly to the world’s needs because any changes to donation campaigns can be reflected on the website instantly. Thanks to that, GIM could launch emergency appeals such as raising over AU$10,000 almost immediately for people impacted by the flood in Pakistan.
An ongoing impact
Having achieved strong results with Salesforce Solutions, GIM is on its way to achieving full automation of its donation processes, which will free its small team from unimportant admin tasks.
By doing so, GIM aims to be able to not only connect more deeply with its donors but also connect its donors with their beneficiaries on the ground, thus amplifying its social impacts.
With Girikon’s involvement, GIM now has considerably more flexibility and oversight when setting up appeals and campaigns. It’s a change that makes their efforts to raise funds for vulnerable and orphaned children globally all the more impactful.